Liquor retail
Liquor Guys

Liquor Guys stocks an ever-changing range of spirits, craft beer and ready-to-drink cans. Their product photos were quick phone shots on the shop counter, with fluorescent lighting, stacked boxes and store signage in the background. The products were great; the photos weren't doing them justice on Instagram.
We turned everyday counter photos into scroll-stopping campaign visuals, building each scene around the personality of the product's own label: a sunlit beach for Hampden Estate rum, a moody pool-table lounge for Compass Box Artist Blend, a full-moon creature shot for Oliphant's Extinct, bold colour blocks for the Drekker DDH IPA, and a fiery glow for Spiked Ade Electric Red. We also produced short branded reels, including a Liquor Guys logo reel and a cinematic bar-scene bourbon feature.
Social media content, AI-assisted product visuals, reels and video editing
Before-and-after product visuals for Instagram (4:5 and 9:16), a branded logo reel and product feature reels
A consistent, campaign-quality product feed for Liquor Guys, turning everyday shelf stock into visuals that stand out on Instagram.










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