Craft beer and liquor retail
Hartford Liquor
Hartford Liquor carries a deep, fast-moving range of craft beers, seltzers and canned cocktails. Each new release needed to stand out on Instagram and give followers a reason to come in and pick it up, without a product-photography budget for every can.
We treated every can like a hero product, designing each scene around the brand's own label and personality: a split blue-and-red splash for the Central Waters Great Blue duo, a sculpted geometric set for Revolution's Cold Time Amber, a colour explosion for Quarter Stick IPA, bold poster layouts for Young Blood's sours, a pixel-split hero shot for Green's Gluten Free and a candy-stripe backdrop for Lion's Tail Bomb Pop Slushee.
Social media content, AI-assisted product visuals, promotional poster design
4:5 Instagram product visuals, new-release posters with tasting notes, and multi-pack feature creatives
A scroll-stopping, magazine-quality feed that turns new arrivals on the shelf into campaign-ready launches.
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