03
Carousels: for detail and saving
Carousels let people swipe through several images or slides. They work well for a new menu, a cocktail and its ingredients, a step-by-step recipe, or a story told in frames. Useful carousels tend to get saved and shared, which keeps them working long after the day you post them.
04
Single posts: for clear announcements
One strong image with a clear message is still the best way to say one thing: a new opening time, an event date, a limited release. Keep the design clean and the text short, and let the photo do the work.
05
Mixing them in a week
A balanced week for a small food or drink brand could include one or two Reels, one carousel and one or two single posts, with Stories in between. Watch which posts bring comments, saves and messages from real customers, and lean further into what works for your audience.
06
Start with what you can make well
A simple Reel shot on a phone, done consistently, is better than an ambitious format you cannot keep up. Choose the formats you can produce to a good standard every week, and add more as you get comfortable.
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Work with us
Not sure which formats suit your brand? We plan, shoot and edit all three, so you do not have to choose alone. Book a free consultation.